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Walking through Lotte Mart one recent night, this radioactive-looking bottle caught my eye.

Green bottles--usually reminiscent of skunked beer from far away lands--usually hook me. Stella, Pilsner Urquell, Heineken, St Pauli Girl--all get an enthusiastic open gullet.

Here in Korea Exfeel comes in a green bottle, though it's of a different league entirely. For one, it's degree of quality comes from not being as bad as its parent company--infamously known as "The (s)Hite." Exfeel is usually sold in individual 12 OZ bottles costing from 1000 won to 1700 won in stores and marts. A six pack is exactly that, (? won) X 6. One of the main selling points to this beer is its witty slogan: "Excellent feeling of the genuine sense of low caloried beer with twist off cap first in Korea."

It gets me every time.

So you can well imagine our excitement at the radioactive green bottles crowding a prominent display.



Traci doing two of her favorite things, reading and drinking beer.

What would make beer better? someone recently asked. The answer:

FIBER! Not only is this beer stylish, but it is chock full of bowelmoving fiber. In drinking circles, we call that a bonus.

Unfortunately, all of the fiber and style couldn't remove the Shite from its ancestry. It tasted like normal Korean beer from a 1.6 liter plastic bottle--bad. But it is summer, and hot, and humid, and the beer was cold. I can't be too picky in such conditions.